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CWP’s vertically integrated management approach not only maximizes value, but also provides superior service because the same organization, and in many cases the same individuals, will be involved in strategy and implementation at the portfolio, investment, asset management, property management, leasing and development levels. This results in more knowledgeable, coordinated and efficient management and allows for more intelligent investment and operating decisions with accurate and timely information. This fully integrated approach provides CWP, our tenants and our investors material economic benefits and an overall competitive advantage.
An important aspect of our investment and management strategy involves a careful focus on CWP’s “customer,” the tenant. CWP’s management approach is grounded in the belief that workplace design, amenities, and tenant services contribute significantly to productivity and a company’s ability to attract and retain high quality employees. With this as our premise, CWP strives to differentiate its product from the competition by providing targeted building amenities and service programs, meticulously maintaining the physical foundation and positioning each property as the premier office center in its respective market. This effort differentiates CWP’s product and provides a superior product to our customers, resulting in higher risk-adjusted returns to our investment partners.
By creating value for organizations, providing superior surroundings and assuring outstanding service are top priorities, we have been successful in establishing customer loyalty and maintaining outstanding relationships with our tenants.
Investment and Capital Markets TransactionsCWP’s vertically integrated organization gives us a competitive advantage and allows us to uniquely capitalize on these opportunities. We invest considerable time and resources analyzing “where we are” in the real estate and capital cycles and adjusting our investment/development strategies and tactics accordingly. Each investment is thoroughly scrutinized, evaluated, and analyzed based on rigorous underwriting and review. CWP takes a disciplined approach to each investment and believes it is imperative to carefully identify, assess and mitigate risk on each investment opportunity we pursue.
Portfolio ManagementOnly pride of ownership, intimate knowledge of the product, and total dedication assures the intensity of effort, attention to detail, marketing creativity and persistent enthusiasm required to maximize long-term value. CWP works to provide our tenants with a full-service experience from lease negotiation, TI construction management and relocation services, all with a seamless transition to property management and our other related customer service areas.
Our leasing efforts are based upon the following principles:
— Alignment with Brokers
— Outstanding Tenant Relationships
— Direct Contact with Tenants
— Market and Asset Specific Architectural/Design Strategies
— Optimization of Tenant Profile/Mix
— Sound and Honest Salesmanship
CWP manages all phases of land and vertical development, from master planning and entitlement to construction management and TI coordination in order to mitigate the inherent risk of development and optimize risk-adjusted returns.
Accounting/Reporting